How to find and land the biggest “fish” in your market
Surprisingly there are many similarities to going fishing and getting new leads, sales, and growth in your business.
The first step is finding where the “fish” live…
The old saying goes 90 percent of the fish are in 10 percent of the water.
Well, the same is true for potential customers you are trying to reach. The big ones that are willing to bite— hang out in very certain places that the little fish probably avoid.
So, then next thing I would do to catch my fish (and dinner) for the day would be to put a bait in the water that the fish couldn’t possibly resist and would bite without even knowing what happened.
For getting new leads— this could be a blog post, whitepaper, report, free trial…you’ve probably heard of these already. But, the words that go into them make the difference and “trigger” a bite. “It’s not always about the type of lure you are going to use, but how you twitch it just right that gets the fish to bite”.
The last thing we need to do once we get a bite is get the damn fish in the net. This comes down to converting a interested prospect into a buying customer. And growing their lifetime value in the process.
Growing your business comes down finding where your prospects hang out, putting the right bait in front of them, and converting them into a buyer. Doing these things are what I do best and can help you figure out faster than you probably could on your own.
If you would like to schedule a 30 minute opportunity analysis to talk a little about your business… go here .